What you need to know about influencer marketing [Cheat sheet]

Table of Contents

Influencer marketing has quickly become a staple component of any communications strategy. Influencers provide an ROI that makes it an invaluable tactic to help reach your objectives. By working with influencers, you can increase your brand awareness, build credibility, develop fresh content and gain SEO benefits through new distribution channels. Plus, it is cost-effective compared to traditional advertising. 

 

Here are some important influencer marketing and social media stats you need to know, and what partnering with an influencer can mean for your brand: 

 

  • 1-in-2 customers depend on influencer recommendations and if they are confident in an influencer they are more likely to purchase
  •  86% of women have used social media for purchasing advice and, of these, over half have made purchases due to influencer posts
  • Nearly 1-in-3 Canadians have either made a purchase based on influencer marketing or would consider doing so in the future
  • TikTok has 3 billion app installs, the highest for a non-Facebook app, and more than 1 billion active monthly users
  • 3-in-4 TikTok users have been inspired to learn more about a product based on the content they’ve seen
  • The average TikTok user spends more than an hour – 68 minutes – on the app each day
  • Half (49%) of TikTok users say the platform helps them make a purchase decision after seeing a product on the app

We’ve created this handy infographic below that demonstrates the increasing role influencers play in customer decisions. Bonus: use this as a “cheat sheet” if you need to gain stakeholder support for your next influencer campaign!

 

 

Our highly customized approach to influencer marketing ensures we match the right creators and the right story for your brand with the best mix of content distribution, for influencer campaigns that drive impact and ROI. Get in touch to learn more!

 

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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