Influencer marketing has quickly become a staple component of any communications strategy. Influencers provide an ROI that makes it an invaluable tactic to help reach your objectives. By working with influencers, you can increase your brand awareness, build credibility, develop fresh content and gain SEO benefits through new distribution channels. Plus, it is cost-effective compared to traditional advertising.
Here are some important influencer marketing and social media stats you need to know, and what partnering with an influencer can mean for your brand:
- 1-in-2 customers depend on influencer recommendations and if they are confident in an influencer they are more likely to purchase
- 86% of women have used social media for purchasing advice and, of these, over half have made purchases due to influencer posts
- Nearly 1-in-3 Canadians have either made a purchase based on influencer marketing or would consider doing so in the future
- TikTok has 3 billion app installs, the highest for a non-Facebook app, and more than 1 billion active monthly users
- 3-in-4 TikTok users have been inspired to learn more about a product based on the content they’ve seen
- The average TikTok user spends more than an hour – 68 minutes – on the app each day
- Half (49%) of TikTok users say the platform helps them make a purchase decision after seeing a product on the app
We’ve created this handy infographic below that demonstrates the increasing role influencers play in customer decisions. Bonus: use this as a “cheat sheet” if you need to gain stakeholder support for your next influencer campaign!
Our highly customized approach to influencer marketing ensures we match the right creators and the right story for your brand with the best mix of content distribution, for influencer campaigns that drive impact and ROI. Get in touch to learn more!