What impact will Bill C-11 have on influencer marketing in Canada?

Table of Contents

The proposed privacy law Bill C-11 aims to update Canada’s privacy rules and digital economy and includes provisions that could affect how social media platforms collect and use personal information.


What impact will it have on brands using influencer marketing?
For brands, this could mean more limitations on the data they can collect and how they can use it, potentially leading to less effective targeting and audience insights.


What impact will it have on content creators?
The new law could introduce more stringent requirements for platforms to moderate user-generated content, which could impact the visibility and reach of influencer marketing campaigns.


What should brands do?
The fundamentals of good influencer marketing will remain in the face of changing regulations. Brands should take a proactive approach to influencer marketing including:
– Provide clear guidelines for disclosing sponsored content and ensuring transparency around all branded campaigns.
– Invest in content that is aligned with their values and goals.
– Prioritize authenticity and engagement to maintain a connection with the target audience


While the impact of Bill C-11 on influencer marketing remains uncertain, it underscores the importance of adapting to evolving consumer expectations and regulatory landscapes. Brands that can balance innovation, ethics, and consumer trust are more likely to succeed

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