Since 2002, we’ve built our business by helping clients build theirs through impeccable service, valued insight, and solid experience. Our diverse team includes partners across Canada and the US, capable of delivering bilingual, national, and North America-wide campaigns.
With more than 20 years of experience in public relations, Cathy-Anne has held agency and corporate roles prior to launching BlueSky in 2002. With an entrepreneurial passion and excitement for building a business, Cathy-Anne leads a team of communications professionals, content creators, social media experts and digital strategists who excel at bringing brands to life. Working with high profile Canadian clients such as RBC, Bell, Ryerson, The Ontario Hospital Association and The Toronto Star, Cathy-Anne and her team execute communications strategies that establish clients as an authority in their industry and further their business goals. Cathy-Anne is also a Forbes Councils Thought Leader, and an Advisory Group Member for Women in Philanthropy for Providence (WIPP) Healthcare Foundation. Cathy-Anne lives in The Beach with her three children and husband.
Julie’s career started in some of Toronto’s biggest advertising agencies, managing accounts
such as Apple Canada, Lexus and Shoppers Drug Mart. When the opportunity came to join her sister in building a PR business, she jumped at the challenge. Nearly twenty years later, Julie’s client list includes renowned Canadian brands across various industries – from finance to non-profit. Her knowledge, coupled with strategic-thinking, creativity and enthusiasm, help deliver the sharp insights and service that clients expect. Julie draws inspiration from her two young boys and husband, who live in Toronto.
A savvy PR strategist who has been in the business for more than a decade, Sarah provides clients with unique insight and big picture thinking when recommending a communications strategy. As a long-term BlueSky team member, Sarah is one of the reasons our clients stay with us for years. Sarah is raising two young daughters with her husband in Toronto and can be found on weekends frequenting farmers markets in the city’s east end.
With a well-rounded background in marketing, communications and magazine publishing, Federica brings an integrated approach to our content, branding, and creative. Her talent for narrative helps build brands with on-point, impactful content and strategic execution for a wide range of clients, from financial and professional services to lifestyle and retail. A fan of the food and drink scene in any city, she’s always dreaming up her next travel adventure.
With almost 20 years of dynamic experience in communications across highly regulated industries including health, Smita is a results-driven global strategist and leader. She excels at crafting and executing integrated corporate, product, and consumer-focused communication strategies. Renowned for her ability to deliver impactful results aligned with business priorities, Smita enhances corporate reputations and fosters strong stakeholder relationships for high-profile organizations. Outside of her professional life, you can find Smita at the ice rink or baseball field with her two boys and fur baby, Molly.
Arbaaz has always been captivated with the media and influencer / content creator landscape and has explored various areas of the industry from government relations to marketing before finding his passion in PR. He is a jack-of-all-trades and uses his PR skills, eye for design and social media savvy to tell stories and build brands. He has a diverse background, spanning everything from finance to fashion – delivering exceptional results for his clients, from executing show-stopping events and influencer campaigns to securing stellar media coverage.
With a PR and social media background, Katrina is an engaging storyteller who is always on top of the latest trends. She takes on every opportunity with a positive attitude and always has the client’s best interest in mind. Katrina has delivered effective earned, paid, and owned media campaigns to some of Canada’s top lifestyle brands. Outside of her professional life, she usually spends time with family and friends or watches sports (especially hockey, Go Leafs!) and reality TV.
A creative and analytical thinker, Jane brings a results-driven approach to public relations. Beyond her core skill set, which includes media relations, content development and influencer relations, she has the ability to survive and thrive in the ever so often chaotic PR industry. Jane is passionate about providing brands with opportunities to make meaningful connections with their audiences through storytelling, and has the ability to anticipate and meet the needs of her clients. Outside of the office you can find her scrolling through recipes before she caves and orders through UberEats.
With a background in social and traditional media, Trevon approaches public relations with a creative flair, consistently seeking innovative ways to tell brand stories through influencer and media relations. His prior experience in promotions for some of Canada’s top radio stations has seamlessly translated into a successful PR career which has provided him with opportunities to actively support and grow national brands through a variety of earned and paid media tactics.
Outside of PR, Trevon stays up-to-date on the NBA (go Raptors!) and enjoys spending quality time with his partner and Shiba Inu.
With over 6 years of experience spanning public + media relations, marketing and communications strategy building, and social media management, Shubhi is a consistent problem-solver with a results-oriented approach.
She has worked with national and international clients across various industries such as insurance, retail, manufacturing, tech and financial services and is passionate about providing her clients with solutions, whatever their requirements might be.
Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.
An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.
Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.
Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.
When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.
In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.
