Many businesses now collaborate with influencers and content creators to create awareness about their brand, products, or services, build credibility, increase engagement, or attract a new audience. These influencers support a dedicated following and a loyal audience on social media platforms like Meta, YouTube, and especially TikTok—a platform where creativity and authenticity rule. At BlueSky, we cater to both English and French-speaking audiences in Canada bringing your brand closer to a diverse demographic.
Influencer marketing has quickly become a staple component of any communications strategy, providing ROI that makes it an invaluable tactic for reaching your objectives. Creator and influencer campaigns are highly customizable, cost-effective, and quick to execute, compared to traditional advertising.
At BlueSky, we have a deep understanding of influencer and content-creator marketing. Our history in public relations and extensive experience in social media influencer marketing enable us to work with influencers to create content that tells a story and resonates with their audience — from bite-sized to long-form content.
Our Winning Approach to Influencer Collaborations
As a digital PR and influencer marketing agency in Toronto with deep experience in influencer marketing services, our winning formula assures your success in the digital landscape, allowing brands to tailor their campaigns for maximum impact.
The Right Creator
Our selective approach ensures we partner you with the most suitable influencers and content creators from nano, micro, macro, and mega, particularly on platforms like TikTok. Its dynamic and engaging nature makes TikTok a perfect place for genuine, relatable content that connects with broader and more diverse audiences. Our established process helps match your brand with creators that mirror your values and resonate with your target demographics.
Our selective approach ensures we partner you with the most suitable influencers and content creators from nano, micro, macro, and mega, particularly on platforms like TikTok. Its dynamic and engaging nature makes TikTok a perfect place for genuine, relatable content that connects with broader and more diverse audiences. Our established process helps match your brand with creators that mirror your values and resonate with your target demographics.
The Right Story
Every brand has a unique story waiting to be told. At BlueSky, we fully grasp your brand values to craft and communicate compelling stories through our expansive network of influencers and content creators. By providing individualized guidance and resources, we ensure that each content piece aligns seamlessly with your brand’s narrative while retaining the authentic voice that audiences trust.
The Right Distribution: Amplified Through Paid Media Management
With the precise mix of organic reach, strategic paid placement, and shared content, we amplify your message for maximum impact. Our robust paid media management not only complements our influencer marketing programs but also ensures targeted distribution, yielding the highest engagement and ROI possible.
Leveraging the best of influencer and content creator marketing combined with media expertise, BlueSky is dedicated to bringing your story to life, engaging your audiences, and achieving your campaign objectives with measurable success.
Looking to make a powerful impact in the influencer space? Contact BlueSky—the team that navigates you through the evolving landscape of influencer and content creator marketing. Reach out to us at BlueSky today!
We can help with all your public relations, communication, and digital marketing needs.
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Connect to Content Creators
In the dynamic landscape of influencer marketing, the heart of success lies in the genuine connections formed between brands and content creators. At BlueSky, we excel in the art of fostering these authentic collaborations, where creativity meets strategy to create impactful campaigns that resonate with audiences.
Here’s how our influencer marketing process generally works:
Defining campaign objectives
We work with brands to establish the campaign’s goals and objectives. This could include increasing brand awareness, driving product sales, generating leads, or boosting engagement. Then, we determine the best mix of organic, paid, and shared content to cost-effectively drive the most impact.
Identifying the right influencers
We continually curate our list to find the best creators through our own research, contacts, or management agencies, leveraging diversity across key categories to best fit the campaign and objectives. Aligning with the target audience and brand values, we consider factors such as niche, audience demographics, engagement rates, and overall reputation.
Establishing partnerships
We vet for conflicts, strengths, and risks to find the most suitable influencers, then propose and negotiate collaboration opportunities to determine the terms of the partnership, including compensation, content requirements, timelines, and deliverables.
Content creation
Our careful planning and hands-on management deliver quality brands expect while maintaining influencers’ unique voice and style to make the content more authentic and relatable to their audience. This content can take various forms, such as sponsored posts, videos, stories, reviews, or tutorials.
Publishing and promotion
Influencers publish the sponsored content on their social media platforms or other channels, leveraging their established following. They promote the brand and its offerings through the agreed-upon content and engage with their audience to drive interaction.
Monitoring and measurement
We know that results matter. Monitoring various metrics such as reach, engagement, click-through rates, conversions, or brand mentions, our campaign reports provide quantitative and qualitative analysis that allows brands to assess the effectiveness of the collaboration and make data-driven decisions for future campaigns.
Long-term relationships
Successful influencer marketing often involves building long-term relationships with influencers. Brands may engage in multiple campaigns or ongoing partnerships, as it helps foster authenticity, trust, and loyalty among the influencer’s audience.
What our clients are saying
"BlueSky is smart and strategic, well organized and easy to work with. More people than ever are engaging with us online thanks to their communications and program initiatives."
Geoff Eaton, Young Adult Cancer Canada
“Our team is so happy with the mix of creators brought to the table. What we’re doing here will set the precedent for years to come. I’m excited, and grateful, for the opportunity to continue to work with BlueSky on this.”
Lara Hamden, Marketing Manager, RBC
“BlueSky has always met and exceeded our expectations to make our brand shine. They are great to work with, take the time to understand our needs and goals, and come up with outstanding solutions. Highly recommend!”
Susan Manahan, Director of Development and Communications, DeafBlind Ontario Services
"I worked with BlueSky for a campaign as a content creator. The team was always on top of their work – being very responsive to any questions or concerns that I had, and ensuring that everything was carried out collaborative and efficiently. Would 100% work with them again and highly recommend them to anyone interested in their services."
Allie C. Content Creator, @allie.cui
Get in touch.
We can help with all your public relations, communication, and digital marketing needs.
Content Development
Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.
Corporate Communications
An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.
Social Media
Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.
Public Affairs & Advocacy
Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.
Influencer Marketing
When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.
Media Relations & Media Training
In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.