Engineered for engagement.

Toronto-based BlueSky Communications is a full-service public relations and communications agency. Our firm takes a multidisciplinary approach to help build your brand and connect with your audience, particularly for healthcare and biotech companies. We craft smart communication strategies, compelling stories and innovative campaigns (including social influencer marketing) that drive impact and deliver results. Call us today for a free consultation!



Select from one of the links below for more detailed information:



Best PR Firm
Reflecting on our most successful client-agency relationships, it is clear that one in which we are a true partner, and not merely a supplier, offers the best outcome. When we are able to develop a complete understanding of the business and its long term goals, we are able to reach beyond standard PR approaches, and create a better solution.



Influencer Agency
Read our case study about the impact of our social media influencer program on the sucess of the Toronto Star's #Vote2019 offer to post secondary students and faculty across Canada.



Social Influencer Company
An example of our work that has included a substantial influencer component is our promotion of RBC Avion's Holiday Boutique - a special perk for cardholders to encourage new sign-ups. Our complete PR program resulted in more than 150 pieces of content on Instagram and Facebook and over 180,000 impressions.



Healthcare Public Relations Firms
BlueSky has developed expertise in public relations work for companies in the field of healthcare through our work with such diverse firms as the Ontario Health Association (OHA) and Kenota Health (a medtech company).



Healthcare PR Agency
In our role as PR agency for the Ontario Heath Association, BlueSky launched and implemented a strategy to connect with over 6,000 participants to their 2016 conference by securing story opportunities in advance of the show that would drive attendance. Read more.



Communications Agency
Communicating with relevant stakeholders - both internal and external to your organization - is an integral part of any business, and one that requires understanding what matters to your audience. We develop ways for sharing your message that resonate; we make sure you set the tone right, whether it's employee communications or crisis management.



Influencer Marketing Agency
Marketing through social influencers requires a nuanced approach that considers not the absolute size of an audience, but the level of authentic connection and trust that is shared with the creator. By leveraging our relationships with established influencers and delivering the on-brand messaging that resonates with their audience, we maximize engagement and deliver results. It's a winning formula.



PR Agency Toronto
While sales and ROI are the ultimate goal for most businesses, it can be difficult to see where the services of a PR agency fit into the profit picture. It is a challenge to relate changes in sales data to a PR campaign, but more importantly, it's a mistake to evaluate on that basis. The objective of public relations is a long-term one that builds your business into an engaging and trustworthy brand that remains a relevant part of the conversation. In a competitive environment these connections will help you thrive.



PR Company
One of the benefits of working with a PR firm that's been building its business for two decades is leveraging the relationships we have nurtured with the media, both traditional and online. We excel at piquing the interest of established journalists with compelling stories that earn media coverage, and attach credibility to your brand.



Public Relations Firm Toronto
The core of public relations is effective, creative content that gets in front of the right audience. It begins with defining the messaging, editorial planning and storytelling, but it's not complete without an integrated strategy for distributing the content in all the right channels. The result is to amplify your story and drive results.



Contact us to bring BlueSky thinking to your PR communications.



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Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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