New office, new perspective

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The office move.  A good time to reflect on the business, gain a fresh perspective and create a new workplace dynamic.  All great for creativity and inspiration.  An opportunity to break old habits and try something new.

Sure we’ll miss the corporate Bloor Street digs with its great view from the 23rd floor, many conveniences and great shopping, not to mention the vibe of sharing floors with a 100 year old Canadian bank.  But we have a new, hipper look now and an opportunity to redefine ourselves.  No, I’m not talking about rebranding – we still are BlueSky Communications committed to our urban girl ‘under the umbrella’ icon.  But our new loft space brings out a different side of us.  We are now the PR agency we are meant to be – a more casual environment, commitment to having fun, while delivering a renewed passion and excellence toward client work.

As we enter the next phase of our business evolution, coming up on our 10th anniversary next year, I reflect on how far we’ve come.  From working out of the attic of my Leslieville home, to partnering with my sister who brought a whole new discipline to the business (not to mention a dedication that is the envy of any entrepreneur), to hiring our first employees, Sarah and Leah, two of the most buttoned-down professionals I’ve encountered, not to mention the long-term partnerships with many talented consultants – we’ve created something remarkable here.

And as we unpack and decorate our new space, locate a good nearby coffee shop and the best lunch locale, we look forward to another year of expansion, new relationships, strengthening current ones, while we continue to raise the bar on our creativity, expertise and client service.

Posted by Cathy-Anne O’Brien on March 3, 2011

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Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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