Let the Data Tell Your Story

Table of Contents

Does your company have data that can make for an interesting story? While the launch of your clinical trial or technology’s new features may be significant for your business, the media may not embrace this news. Maybe your data tells a more interesting story.

 

Big data is a popular buzzword, but it really has become an integral part of doing business today. Every company can benefit from what the data reveals – such as cost reduction options, ways to increase sales, where the competitive advantage lies, and how to improve decision-making. Even if your business doesn’t have all the algorithms or the AI technology to predict customer behaviour or loyalty, valuable insight can be gained from website analytics, inbound business trends, customer demographics and even social media monitoring.
 
Maybe you are an online marketplace that provides customers with competitive car insurance rates. The market insight you have is invaluable. You can see the neighbourhoods with the highest insurance rates; what types of cars or profiles pay the least; even seasonal trends for renewal. All these insights contribute to an interesting story with mass media appeal.
 
What if you don’t have any interesting data to lean on? Many companies create their own through polling. Some take it one step further, like CAA’s Worst Roads campaign, which provides advocacy as an end result, while getting valuable earned news coverage. Surveys can be done economically across any business or industry, from professional services to health and wellness. And if done properly – pulling a statistically representative sample of randomly selected respondents – they are credible and recognized by the media. Poll findings on what Canadians think, or how they behave, make the news daily.
 
Is your organization challenged with developing a newsworthy story? Look at your sales and marketing data and consider consumer surveys to uncover those compelling angles that you can make your own.

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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