If I were Justin Trudeau’s publicist…

Table of Contents

As a young child in the 70s even I have memories of Trudeaumania and that signature rose lapel.  It’s been a while since we’ve had that sort of charismatic leader that puts Canada on the map. And after 10 years of less-than-captivating Steven Harper, maybe that’s what’s reviving some of the Trudeau craze. If so, is that why many are pinning their hopes on Justin Trudeau? It seems just as many Canadians are skeptical and doubtful that he is up for the job.

 

So what does Justin Trudeau have to do to be the next federal liberal leader?

 

Be more real. There’s an opportunity for Trudeau to be more authentic – avoid the fakeness and cheesiness that we so often see with young, new leaders. While his age is arguably an asset, it won’t be if he comes off as an naïve idealist.

 

Cool down the rock star appeal. Be a little less flashy and flamboyant – while it may work for the launch of the leadership campaign, it’s next to impossible to sustain over the long term and will make him an easy target for negative publicity.

 

Avoid the fluffy, motherhood messages. While it may be argued that part of Trudeau’s appeal is his flare for the dramatic and his actor’s instinct – qualities that get leaders south of the border elected – Canadians’ tastes differ. After all, we gave Harper a majority.  My advice: stick to a few simple messages but ensure they offer substance and insight into what he stands for.

 

Distance himself from his father’s legacy….or not? That’s a hard one. Trudeau’s lineage means he is a known entity in Canada; and if we learned anything from Michael Ignatiff’s liberal leadership is that Canadians are quick to label the outsider. Minimally Trudeau’s run at the leadership will be good for liberal brand.  But will it help him win? It’ll be important for Trudeau to position himself as his own man and quickly prove his capabilities.

 

Be ready for the tough questions. This can make or break the man. We don’t know his position on many issues or how he’ll handle controversy.  We know he’s up for publicity stunts after the boxing match with Patrick Brazeau, but we don’t know his stand on most economic and social issues; we don’t know his plans to rebuild the liberal party and we don’t know what his priorities would be if he won the leadership. The sooner Trudeau demonstrates the kind of leader he will be, the better.

 

 

 

Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

VIEW OUR WORK

Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

VIEW OUR WORK

Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

VIEW OUR WORK

Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

VIEW OUR WORK

Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

VIEW OUR WORK

Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

VIEW OUR WORK