How brands can support LGBTQ+ all year long [Pride365]

Table of Contents

By Arbaaz Ghani

 

Toronto’s Pride parade finally returned this weekend after a two-year hiatus and our team couldn’t have been more excited to attend the festivities. Pride month is a great time for brands to show solidarity and support with the LGBTQ+ community, but there are plenty of opportunities to show additional support all year long.

 

Here’s how brands can ethically join the Pride party, 365:

  • Use your platform(s) to amplify minority voices and show your commitment to diversity and inclusion every day – through your hiring practices, talent spotlights, work culture, etc.
  • Look for ways your brand can actively engage in improving inclusivity and starting conversations.
  • Ensure actual LGBTQ+ people involved in the creation of your campaign

June is Pride Month, but queer voices, causes and talent should be uplifted throughout the year. To be successful today, brands should factor diversity and inclusion into every decision they make.
 
If you’re looking for an agency that puts diversity, innovation, and creativity at the forefront, contact us today!

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