News & Insights

  • April 29, 2016

    The Hard Lesson

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  • April 19, 2016

    After Christmas, spending on gifts by Canadians begins ramping up again about three weeks before Mother’s Day: Ebates.ca in Toronto Star

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  • February 23, 2016

    Rethinking our obsession with influencers

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  • February 11, 2016

    Toronto Star Wheels Editor Norris McDonald talking cars on BT from Canadian International Autoshow

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  • February 01, 2016

    CoPower issued its first green bond for Canadian investors

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  • January 04, 2016

    Car repairs are seldom cheap, ignoring those warnings could cost you plenty more says Anne Marie Thomas on CanadaAM

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  • December 09, 2015

    Shopping Expert, Sari Friedman of Ebates.ca talks holiday shopping on Canada AM

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  • December 09, 2015

    The Power of Hello

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  • August 23, 2015

    Separation agreements look a lot different these days – Nathalie Boutet in Toronto Star

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  • July 20, 2015

    BlueSky launches Pawshake in Canada, a pet sitting service in your community

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  • October 09, 2014

    Why your response to negative social media posts is killing your brand

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  • October 09, 2014

    Nathalie Boutet of Boutet Family Law contributes to the Globe & Mail

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Content Development

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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