News & Insights

  • November 18, 2021

    Five Common Frustrations When Pitching to Media

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  • November 16, 2021

    Client News: Nathalie Boutet in Wealth Professional: How Advisors can Bring Calm and Reason to Divorcing Business Couples

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  • November 02, 2021

    Client News: RBC Insurance on Global National: Pandemic Fuelling Mental Health Crisis Among Canada’s Young Workers

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  • Why PR works
    September 14, 2021

    Yes PR is important for your brand, now more than ever

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  • local media
    August 30, 2021

    Why local media is good for business – and your PR strategy

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  • July 13, 2021

    Why Nano- and Micro-Influencers are an Effective Part of Your Campaign Strategy

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  • May 06, 2021

    How to authentically build diversity and inclusion into your creator campaigns

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  • May 05, 2021

    Compelling Key Messages: What They Are & How to Create Them

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  • March 30, 2021

    Client News: Nathalie Boutet in The Toronto Star – The Divorce Act has grown up, but will we?

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  • February 16, 2021

    Five Strategies for Bouncing Back from Bad Press

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  • January 12, 2021

    Client News: RBC in Zoomer Magazine: Selling Isn’t the Only Viable Option for Snowbirds With U.S. Vacation Homes

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  • December 07, 2020

    How brands should behave during the “cancel culture” era

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Content Development

Effective, creative content is at the core of what we do. From B2B and B2C, our expertise spans article writing and storytelling, editorial planning, key messaging, video production and more. And we help ensure that your content gets seen. We amplify your brand’s story through an integrated, custom content strategy across digital, print, social and broadcast channels. We maximize owned, earned and paid media to amplify your message, making sure it gets in front of the right audience to drive the results you want.

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Corporate Communications

An integral part of any business, your brand reputation and corporate communication sets the tone with the public, your clients, employees and stakeholders – and we make sure you get the tone right. BlueSky helps you understand what matters to your audiences – both external and internal – and develops meaningful programs that resonate. We help clients with crisis and issues management, employee and executive communications, community relations and corporate social responsibility (CSR). Whether it’s a workplace fundraiser event, an annual report, infographics, HR video or speechwriting, we help you share your message with relevant stakeholders.

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Social Media

Social media demands an always on, two-way communication, transparency, and authentic interaction. More importantly, it demands strategy. We’ve managed social communities, developed social media guidelines and created engaging, impactful content, whether a short Instagram caption or long-form executive-published posts on LinkedIn. Through social listening tools and insights, we can make sure you’re talking about what matters most to your audience, and that your online and traditional PR efforts are integrated seamlessly and effectively.

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Public Affairs & Advocacy

Our in-depth experience providing integrated government relations, public affairs and strategic communications tailored to your needs helps our clients navigate the public policy process in order to successfully achieve central objectives. We work with you to better position your priorities within the current political landscape to ensure you’re able to gain the ear of key decision-makers and reach your goals.

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Influencer Marketing

When it comes to social influencers it’s not about who has the biggest audience, but about engagement, trust and authentic connection. We leverage valued relationships with nano- to celebrity-level creators, working collaboratively to ensure they deliver quality content that resonates with your target audience and is on-point with your brand messaging. Our winning formula requires a thoughtful approach that combines the right people, the right content and the right distribution to maximize engagement and drive impact at scale. You’ll see the results in our campaign evaluations – supported by numbers that exceed industry average performance.

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Media Relations & Media Training

In an environment that is increasingly pay-to-play, earned media remains the holy grail of coverage for brand credibility. Over the years we’ve developed solid relationships with traditional and online media, and we know the elements of success for securing interest from trusted journalists at top-notch publications. We excel at crafting tailored, compelling stories that help keep your brand top-of-mind across print, broadcast and digital channels. You’ll see the results through our media measurement and reporting and assess your share of voice (SOV) among competitors.

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