Canadians adopt social network activities at higher rates than users in the US

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Posted by Sarah Hall on November 30, 2010

According to a report published this month by eMarketer, close to 60 percent of Canadian Internet users are logging onto some type of social network, viewing social media as their online home – a hub for communication, entertainment and information.

In fact, Canada has the highest penetration among social network users of any of the countries studied.

While we may be logging on more than our US counterparts, there is still a trust issue when it comes to marketing initiatives through social media. Gaining the trust of the network will remain the brand’s biggest challenge when looking to engage through tools such as linkedin, Facebook and twitter.

The report also notes that as Canadian users have grown more familiar with social media they have also become more accepting of advertising in the space.

This report further demonstrates the opportunity that exists in social media for marketing and PR. As with any strategy, it starts with understanding the best vehicle to reach your audience, and ensuring that you communicate to them a message that resonates.

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