Tiger Woods – your sins require a press release

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According to Tiger Woods, your sins should not require a press release. In an ideal world I would agree with this statement but this is not our reality when you are a public figure. With fame and fortune comes a life under the microscope and managing that image is just as important to building and protecting your career as is your golf game. As we’ve seen time and time again from Britney Spears to Michael Jackson, celebrities are not permitted to reap the benefits of fame and then shun the very thing that gives them their status when things don’t go their way. Unfortunately this is the price of fame.

And while this is nothing new, celebrity after celebrity learn this lesson the hard way. With all the resources and expertise that surround them, it never ceases to surprise me how poorly they handle their communications around their indiscretions. It would be nice if the embarrassing incident could be swept under the rug, but the more attempts to hide it, the juicier it becomes, and the more aggressive the media become to get to the bottom of the story.

Celebrities can’t give the tabloids this power – they have to diffuse the situation immediately. That’s the only way to shorten the lifespan of the story. Coming clean will actually earn them points – we see the human behind the personality and that puts them on an even higher pedestal. So, Tiger, take a lesson from David Letterman, swallow your pride, apologize to your fans and your wife and move on. Yes, a press release is required.

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